ADVANTAGES OF USING BLOGS TO BUZZ
First of all, it is cheap. Marketing campaigns are generally very expensive. Indeed, for a company to be successful, it needs a strong marketing department or high expenses in marketing agencies and of course time in order to get reliable market research. Thanks to blogs, companies have the possibility to test their products before making such expenses.
Secondly, the Internet is a huge network of users that enables companies to target every segment of the market. Consequently, depending on the aspect they want to cover and their target, buzz blogging makes the spread marketing messages at a wide scale easier.
Finally, the blogs are a new trend to exploit considering the fact that consumers are skeptical about the sincerity and honesty of traditional marketing. Users who are accustomed to read a blog everyday have developed trust towards this blog, and they are more likely to be affected by the advertising