CONCLUSION

Throughout our project, we tried to learn a little bit more about the trend of blogs. Almost everyone knows what a blog is, and that they are spreading all over the world, but most people ignore the fact that blogs could become a real strength; the strength of the customer! Indeed by creating blogs, the customers are empowered, as they use this mean of expression to give advices about products or services. Marketers are of course aware of that, so they try to contact bloggers and recruit them in order to use this new media which has a great influence on many people that are fed up with ads on TV, billboards… Meanwhile, there are of course limits. The danger of blogs is that a blogger can create or destroy the reputation of a product or a service in a very short period of time… Our analysis led us to the conclusion that this marketing trend will continue to evolve in the future. Indeed, once we are used to controlling information about products, services, brands… we wouldn’t get rid of that control that easily… So let’s blog! Everybody is reading us!