BUZZ MARKETING: A TREND?

By definition, a trend is something new that is supposed to last. Indeed, buzz marketing meets the definition of a trend.

Communication has always been part of our lives. However, it is well-known that the more time passes by, the more we feel the need to communicate. The word of mouth has existed for ages, but it was limited by borders and by existing media. Advertisers have always used communication to attract consumers; through newspapers, magazines, radio and television. Even in movies through product placement! But now, with the development of the Internet, there clearly remain no more limits.

Taking into account that there is an information overload, and that consumers may be less interested in advertisements through traditional media; Internet offers new opportunities to communicate: mailing, chatting, surfing or “googling” and blogging. The latter seems quite interesting to us and we will try to demonstrate it in the present paper.