WHAT IS BUZZ MARKETING THROUGH BLOGS ALL ABOUT?

Buzz marketing is a marketing technique aimed to introduce a new product or service by making people talk about it. In other words, it is a sort of word-of-mouth through Internet. Therefore, the distribution channel becomes the consumer himself which leads to an exchange of information done in a more spontaneous way.

Currently, consumers are well-informed of most of the techniques used in marketing. This is why it has become very difficult to influence and convince them, even with a well-elaborated advertisement program. Blogs are an answer to that problem, because it is a typical way to advertise in a climate of trust. Indeed, blog visitors have a tendency to rely more on bloggers than on traditional advertising.

How does it work?

In practice, the blogger posts a message about a new product that is likely to attract his/her readers. In that way, advertisers have the opportunity to target a specific audience among internet users via those bloggers. The latter are called trendsetters and are chosen because they have the ability to influence consumers’ behavior. Trendsetters have a great power because they are free to positively but also negatively influence consumers. This principle is actually a concrete application of social networks.

This kind of advertising through blogs is also very appealing to companies because it creates a new way for them to interact with their consumers. Blogs are therefore more likely to facilitate the spread of messages and make it more effective. One of the marketer’s tasks is to find the “right” blog or the most suitable one in order for the advertisement of the new product to have the expected impact on consumers.