Why “buzz and blogs”?

It’s a well known fact that our generation spends more time on the internet than the average internet user. Indeed, in between our finance, economy or marketing courses, we always manage to find time for Facebook, MSN, Megavideo, Streaming websites… and of course blogs! No wonder they call us the YouTube Generation! The main reason behind this phenomenon is because besides being students, we are mainly devoted consumers.

Therefore, in the context of this course, we decided to focus our project on the trendy phenomenon of buzz marketing through blogs. We are very much aware of the fact that we are targets of new advertisement models, but to what extent? How do companies proceed in order to reach us? Could we make money easily if we decided to launch a blog tomorrow? What are the limits and danger of blogging? All these questions left with no answers have aroused our curiosity. We know we are being fooled, but let’s at least try and find out how and why!