Articles populaires – the buzzmarketing diary

1 janvier 2009

ADVANTAGES OF USING BLOGS TO BUZZ

Three main reasons why you should use it! First of all, it is cheap. Marketing campaigns are generally very expensive. Indeed, for a company to be successful, it needs a strong marketing department or high expenses in marketing agencies and of course...

Posté par buzzmarketing à 14:49 - Commentaires […] - Permalien [#]

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1 janvier 2009

BLOGS FOR DUMMIES

The world “blog” comes from an association of 2 words, “web” & “log”. Blogging is a form of viral marketing where the interactivity of customers allows messages to be spread rapidly. In reality, it engages the customer in supporting a marketing message....

Posté par buzzmarketing à 14:52 - Commentaires […] - Permalien [#]

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1 janvier 2009

DIFFERENT APPROACHES TO BLOGGING

Keep yourself informed: firms know that they need to adapt their marketing strategy according to the customers they want to target. Consequently, knowing that nowadays teenagers are positively influenced by the information provided to them on the internet...

Posté par buzzmarketing à 14:59 - Commentaires […] - Permalien [#]

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1 janvier 2009

BLOGS A NEW WAY TO EXPRESS ONESELF

From the never-ending number of existing blogs, we chose the blog of a famous Parisian blogger to illustrate this issue: Delphine Desneiges alias Deedee [1] . She is in charge of the editorial page of the Cosmopolitan website. Thousands of people visit...

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1 janvier 2009

WHAT IS BUZZ MARKETING THROUGH BLOGS ALL ABOUT?

Buzz marketing is a marketing technique aimed to introduce a new product or service by making people talk about it. In other words, it is a sort of word-of-mouth through Internet. Therefore, the distribution channel becomes the consumer himself which...

Posté par buzzmarketing à 14:48 - Commentaires […] - Permalien [#]

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1 janvier 2009

CONCLUSION

Throughout our project, we tried to learn a little bit more about the trend of blogs. Almost everyone knows what a blog is, and that they are spreading all over the world, but most people ignore the fact that blogs could become a real strength; the strength...

Posté par buzzmarketing à 15:06 - Commentaires […] - Permalien [#]

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1 janvier 2009

LIMITED USE AND DANGER OF BLOG BUZZ!

Despite the fact that these past few years marketers have managed to come up with efficient targeting methods through a variety of media, today’s consumers have managed to gain unprecedented control over how they can be targeted. Indeed, whenever you...

Posté par buzzmarketing à 15:03 - Commentaires […] - Permalien [#]

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1 janvier 2009

FUTURE IMPACTS OF BUZZ BLOGS ON MARKETING

Over the last decade, the Internet world has been undergoing a radical transformation. The Internet boom obviously diverted and renewed the marketing strategies. This trend has been emphasized by the transition from the Internet Web 1.0, which was driven...

Posté par buzzmarketing à 15:05 - Commentaires […] - Permalien [#]

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1 janvier 2009

Why “buzz and blogs”?

It’s a well known fact that our generation spends more time on the internet than the average internet user. Indeed, in between our finance, economy or marketing courses, we always manage to find time for Facebook, MSN, Megavideo, Streaming websites… and...

Posté par buzzmarketing à 14:40 - Commentaires […] - Permalien [#]

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1 janvier 2009

BUZZ MARKETING: A TREND?

By definition, a trend is something new that is supposed to last. Indeed, buzz marketing meets the definition of a trend. Communication has always been part of our lives. However, it is well-known that the more time passes by, the more we feel the need...

Posté par buzzmarketing à 14:50 - Commentaires […] - Permalien [#]

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1 janvier 2009

BLOGS IN A BUSINESS CONTEXT

Nowadays blogs are acknowledged as a real trend on the Internet and companies have integrated the phenomenon by using it as a new way of doing business. Blogs are a cheap, efficient and the risks attached them seem very little. A tool of communication...

Posté par buzzmarketing à 15:01 - Commentaires […] - Permalien [#]

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